Many practices are focusing on ways to improve their patient communication strategies and their online presence has suddenly become a more significant part of that than any of us could have predicted. Patients already often expect that their doctors and healthcare providers are somewhat accessible online, whether through websites with a Patient Portal that offers online scheduling or apps. Many practices also use Instagram, Facebook, Twitter, or other social media to connect with potential patients and keep current patients engaged. During the pandemic, patients also look online to find a practice's COVID-19 policy and procedure changes or even to keep themselves informed about health measures in the local area.
With all this extra attention to your practice’s online presence, developing an online reputation management strategy with MacPractice Reputation Marketing puts you in control of your online reputation by delivering feedback and patient reviews in real-time. It automatically follows up with your recent patients to generate a feedback snapshot of their last visit to your practice then helps you to aggregate your patient feedback and online reviews into a dashboard within MacPractice. Patients are routed to your practice’s page to leave positive reviews, while you also have the opportunity to address a poor experience promptly should you receive a negative review.
Practices that understand that their online footprint is an essential tool for patients can develop a plan for creating a positive online presence. To learn more about how you can gather feedback from your patients and measure how your practice is performing in real-time, schedule a demo today.