As we begin the last month of the decade, many practices find themselves asking what is next for them. While we are sure to see plenty of advances and challenges within the healthcare industry in 2020, practices are also sure to encounter many opportunities for growth. Consider the possibilities ahead and contemplate this list of ways you might grow your practice in 2020. 

Promote Your Practice Online

In 2020, most patients expect that their doctors and healthcare providers are online. Whether through websites with a Patient Portal that offers online scheduling or other perks, or a regular stream of social media updates, many practices have an online presence to connect with potential patients and keep current patients interested, informed, and involved. More people than ever use the internet to find a healthcare practice, and 73% of patients say that positive reviews from other patients make them trust a practice more.

Developing an online reputation management strategy will help you put your best foot forward when it comes to your practice’s online image. MacPractice Reputation Marketing puts you in control of your online reputation by delivering feedback and patient reviews in real-time, so you can take control of your reputation and then promote it online. MacPractice Reputation Plus automatically reaches out to and follows up with your recent patients to generate a feedback snapshot of their most recent visit to your practice. It also aggregates your patient feedback and online reviews into a simple dashboard that shows the overall feedback and online rating score of your practice.

Streamline Your Billing Process

Your practice needs a strategy to streamline your billing process from start to finish if you want to collect every dollar you earn. Finding opportunities for efficiency and engagement of staff and patients alike can play a crucial role in improving your bottom line. In 2020, focus on managing claim denials, involving your team as critical players in your practice’s billing, developing more patient understanding though upfront price transparency, and being more proactive about changing payment rules, regulations, and payer notices.

Optimize Your Patient Collections

Better patient collections starts with having cost-effective point-of-service patient collection tools and strategies to help maintain a healthy revenue stream of patient payments coming into the office with your patients, and a healthy revenue cycle management system for collecting more revenue once the patient has left. You can optimize patient collections by first collecting co-pays and communicating fees as thoroughly and quickly as possible. Tools like the MacPractice integration with TSYS allow them to collect credit card payments or even accept mobile payments right in the MacPractice Ledger. Less redundant data entry means more time to focus on patients. Eligibility verification allows you to access real-time eligibility and benefits information so that you and your patients know what to expect from the start. With MacPractice, you can also choose to print your statements or use our eStatements services to automate the process. On top of that, MacPractice works with Transworld to offer you profit recovery and increase your cash flow with proven, more diplomatic patient collections services.

Improve Schedule Consistency

Appointment reminders can help maintain a more consistent flow of patients. No-shows cost your practice a lot of money. Patients are more likely to keep their appointments or reschedule beforehand when they receive SMS, email, or phone call reminders. By automating this task with AutoRemind, your practice staff can focus on other critical clerical duties, like answering phones promptly and providing exceptional service to your patients. Reminded patients are more likely to show up to their appointments and come prepared to pay their out-of-pocket costs. 

Outsource Your Billing

Billing is time-consuming and complicated. Still, without the proper attention to your billing process, your practice can quickly lose out on thousands of dollars in reimbursements and may not even stay afloat. Professional services like MacPractice Business Services can reduce rejections and denials, increase collections, and get your accounts receivable under control. Alleviating the burden of billing and coding can result in more money for your practice and more time for your staff to focus on other tasks. Our mission is to enhance profitability for healthcare professionals through savvy revenue management and steadfast customer service. Request a quote to see if our services are right for your practice.